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Discover Your Waymaker Archetype.
Take our 12-question quiz to reveal your unique leadership approach
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Subscribe to receive the latest insights from Tara Jaye Frank and The Waymakers Change Group.

Discover Your Waymaker Archetype

Take our 12-question quiz to reveal your unique leadership approach

You can be a Waymaker without changing who you are.

Introducing Your Way, the groundbreaking new project by Tara Jaye Frank, author of The Waymakers and CEO of The Waymakers Change Group.

A humanistic leadership model for today’s high-conflict, high-risk, high-yield workplace, Your Way introduces eight Waymaker archetypes that redefine servant leadership for a new generation and offers a roadmap for more meaningful development and impact. With a simple self-assessment that reveals your leading, supporting, and background archetypes—along with your gifts, super-skills, and blind spots—Your Way will help you harness your natural abilities to support collaboration, fuel creativity, and foster a culture of genuine care, so you can leave the workplace and the people in it better than you found them.

Building on the proprietary research that undergirds our work, Your Way will dive deep on these topics and more:

  • The 8 Waymaker Archetypes and the gifts, blind spots, moments to shine, and super-skills associated with each
  • Stories of the archetypes in action, along with examples of what happens when they’re missing or misused
  • Ways to leverage the archetypes alone and in combination to create and sustain a more inclusive workplace for all people

Submit your name and email to take our starter quiz today and discover your leading Waymaker Archetype.

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By signing up early, you’ll be among the first to receive:

  • the latest news about the Your Way platform
  • insight from our new Your Way research study
  • entry into a drawing for one 60-minute Your Way coaching session with Tara Jaye Frank at no cost to you!


Thanks for beginning this journey with us. We need more Waymakers in the world!

Organizations We’ve Helped Lead Forward

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TWCG_LOGOS_RTX
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TWCG_LOGOS_UPS
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TWCG_LOGOS_NEXT UP
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TWCG_LOGOS_PR COUNCIL
TWCG_LOGOS_CON EDISON
TWCG_LOGOS_BERKLEY HAAS
TWCG_LOGOS_AMERICAN COLLEGE
TWCG_LOGOS_BRANDTRUST
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TWCG_LOGOS_CITY OF HOPE
TWCG_LOGOS_THE CLOROX COMPANY
TWCG_LOGOS_COLORADO INCLUSIVE ECONOMY
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TWCG_LOGOS_FMC
TWCG_LOGOS_HEARST
TWCG_LOGOS_ITW
TWCG_LOGOS_JOHNSON FINANCIAL
TWCG_LOGOS_MILBANK
TWCG_LOGOS_OTIS
TWCG_LOGOS_PHARMACYCLICS
TWCG_LOGOS_REPUBLIC_SERVICES
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TWCG_LOGOS_TE CONNECTIVITY
TWCG_LOGOS_UNIV OF CHICAGO
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Testimonials

Leading Through Stories

Javara Perrilliat

President – Southwest Area

Republic Services

The Waymakers Change Group brings a unique perspective that blends real-world corporate executive experience, change management knowledge, and diversity, equity, and inclusion expertise to challenge organizations to achieve better outcomes for their people.  Tara Jaye Frank’s style is warm and engaging, but also firm and clear, making it possible for all to learn and develop together.

Monica Turner

President – North America

Procter & Gamble

Our partnership with The Waymakers Change Group has enabled long-lasting and systemic organizational change. Grounded in research and deep insight, The Waymakers Change Group delivered a high-quality learning experience that conveyed innovative ideas with both courage and care – unlocking new possibilities for progress and, ultimately, impact. The Waymakers Change Group continues to be a great partner and we look forward to driving even more game-changing results with them in the future. 

Faith Eatman

Program Improvement

University of Chicago Medicine

The Waymakers Change Group is simply unmatched in their expertise! They partnered with us to create and pilot an innovative and transformative sponsorship program designed to increase representation of historically excluded leaders within our senior leadership team. Their invaluable guidance reshaped our executive team’s approach to inclusive leadership. Every forward-thinking organization would benefit immensely from their guidance!

Martin Gonzalez de la Vega

Global Inclusion

Yahoo

We partnered with The Waymakers Change Group to develop and deliver one of our core targeted leadership development programs. Beyond their effortless combination of insight, inspiration, and practical application, they are exceptionally collaborative and creative. Their delivery style is engaging, inviting, and crystal clear, and their knowledge of business and leadership is evident with every touchpoint. Most important, The Waymakers create a safe space for all to learn and lead together. 

Michael Hyter

President and CEO

The Executive Leadership Council

The Waymakers Change Group represents a once-in-a-generation level of talent that creates measurable progress and change for organizations. From the quality of insights to the creative framing of choices, their work paves the way toward real outcomes. Bottom line: The Waymakers Change Group helps enhance leaders’ ability to serve all talent with courage and intention.

Melonie Parker

Vice-President of Googler Engagement

Google

The Waymakers Change Group brought timely and differentiated insight to my global team—helping us see new pathways to progress, and providing practical ideas for continuing to champion change.
The Waymakers Change Group
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