Our clients want a workplace that inspires more creativity, collaboration, and contribution to support sustainable business growth.
But they’re challenged by…
- Low awareness of the specific experiences that hinder employee contribution.
- Lack of alignment on what it takes to create inclusive workplace cultures that unlock contribution.
- Imbalanced power dynamics that reinforce invisibility, limit growth, and compromise equitable outcomes.
- Insufficient understanding or tools to bring out the best in all people.
- Too few cross-boundary relationships that could lead to genuine advocacy and sustainable belonging.
Sound familiar? We can help.
The Waymakers Change Group is a human-centered management consulting firm that supports mid-sized and large companies who seek to transform their employee experience and build capacity to lead all people well.
Our proprietary approach—grounded in behavioral research and decades of inclusive leadership expertise—challenges and equips leaders to unleash the potential of their teams, thereby promoting healthy workplace cultures and fueling sustainable businesses.
When our clients are open to change, they can:
- Gain actionable and intersectional insight on their employee experience
- Collaboratively imagine, map, and measure their path to a better workplace
- Equip leaders to lead all people well at scale
- Prepare employees to contribute successfully
- Curate connections that open doors to opportunity
Our Vision
Vibrant workplaces where all people can contribute fully, freely, and fairly.
Our Mission
To simplify and accelerate workplace equity and inclusion through instructive insight,
responsive solutions, and experiential leadership enablement.
Our Values
Care
We care about your business, your people, and your progress.
Creativity
We bring our best ideas to your most stubborn business challenges.Impact
We help you change in ways you can see, feel, and measure.Partnership
We show up for you and with you with excellence.
Always.
Integrity
We are honest,
reliable,
and fair.
Team
Our Team
TARA JAYE FRANK
- Founder and CEO
biography
Tara Jaye Frank is an equity strategist and inclusive leadership expert who has advised and educated thousands of Fortune 500 executives across multiple industries and large member organizations. Before founding The Waymakers Change Group, Tara spent twenty-one years at Hallmark, where she served in multiple executive roles, including Vice-President Creative Writing and Editorial, Vice-President Business Innovation, Vice-President Multicultural Strategy, and Corporate Culture Advisor to the President. Her recent book, The Waymakers: Clearing the Path to Workplace Equity with Competence and Confidence (GOLD Medal in Leadership, Axiom Business Book Awards 2022), is an invitation to all people with power and position to open doors, remove barriers, and facilitate opportunity for those who have been historically denied.
KIMBERLY Y. PRESTON
- Client Success Manager
biography
Kimberly Y. Preston, Client Success Manager, is a servant leader, brand builder, and diversity, equity, and inclusion (DEI) champion. She spent twenty-one years in corporate America as an award-winning account executive and marketing professional, and has led and influenced interdisciplinary teams to develop multi-million-dollar strategies and programs. Kimberly uses her gift for nurturing relationships and her passion for performance to turn ideas into action and ensure meaningful impact for our customers and their teams.
KAYLIN CRUZ
- Operations Administrator
biography
Kaylin Cruz is responsible for systems enablement and client relationship support. She holds a Bachelor of Arts in social work from Florida Atlantic University and is currently pursuing a master’s degree in social work from Florida State University. Kaylin is a passionate advocate for the empowerment and well-being of vulnerable populations.
TERESA BARNHILL
- Executive Consultant
biography
Teresa Barnhill, award-winning global equity strategist, is an experienced senior leader in marketing & advertising, technology, healthcare, and non-profits. She has successfully led product development, multicultural marketing, and diversity, equity, and inclusion efforts for organizations such as Hallmark Cards, Inc., DXC Technology, ECU Health, ALSAC/St. Jude Children’s Research Hospital, global advertising giant VMLY&R, and America’s Navy. Teresa blends her vast experience with a passion for leadership, distinguished communication skills, and an ability to genuinely relate across differences to the important work of The Waymakers Change Group.
ANU MANDAPATI
- Executive Consultant
biography
Anu Mandapati is an award-winning global Diversity, Equity, and Inclusion (DEI), culture, and leadership development executive. She works at the intersection of leadership, relationships, well-being, and inclusion to coach executives and teams to navigate change, work across differences, amplify their impact, and shape a better future. Her leadership tips, tools, and strategies have been featured in various publications, including Forbes, Fortune, HR Daily Advisor, Inc., Money, and Yahoo.
NICOLE SMITH
- Executive Coach
biography
Nicole Smith is a Coaching Institute certified executive coach who has served in multiple leadership roles, including Chief Marketing Officer, where she was responsible for driving revenue and captivating audiences. She’s coached tech, sports, entertainment, non-profits, and government leaders, drawing from her rich twenty-five-year background in entertainment and sports marketing. NASCAR, MLB, and the WNBA benefited from her marketing expertise before she launched her coaching practice in 2017. Nicole holds degrees from UCLA (BA) and the University of Michigan (MBA).
MELISSA B. MCKENZIE
- Senior Consultant
biography
Melissa McKenzie spent more than twenty-five years in corporate spaces leading large, functionally diverse teams in the development of business-to-consumer (B2C) and business-to-business (B2B) products and services. Her gift for building trust and collaboration, along with her communications expertise, has made her a sought-after partner in the culture and leadership development space. Melissa is also the founder of WE GO International, a global nonprofit focused on cultivating leadership competencies and cultural interconnectedness.
JOHN C. FRANK
- Executive Advisor
biography
John Frank has spent twenty-five years guiding Fortune 50-1000 and Global 100 clients through transformational change, helping reinvent how they serve customers, partners, and employees. As a C-Suite executive, he provides strategic planning and execution, change management innovation, and both emotional and logistical intelligence to accelerate top-line revenue growth and bottom-line profitability. John’s industry experience includes high-tech/manufacturing, consumer business/retail, financial services, energy, public sector, biotech, healthcare, hospitality, aerospace and defense and telecom. He provides guidance on business strategy, operational excellence, and consulting best practices to The Waymakers Change Group.
AMINAH PERKINS
- Data and Analytics
biography
With a background in psychometrics, measurement, and evaluation, Aminah consults on the development and use of surveys and assessments as well as the evaluation of accountability systems. She provides a thoughtful and informed perspective on equitable methods for data collection, data interpretation, and data use. Aminah’s experience spans school districts, DEI consulting companies, evaluation firms, and policy institutes. Aminah earned her Ph.D. in Educational Studies and Measurement from Emory University, her M.A. in Educational Psychology from the University of Georgia, and her B.S. in Mathematics from Spelman College.
ERICA KEITH
- Lead Designer
biography
Erica Keith has deep creative experience in product and brand development, including consumer insight, trends research, graphic design, art direction, and creative strategy. She has leveraged her broad creative skill set in multiple industries ranging from consumer products to nonprofit to education, and most recently led diversity, equity, and inclusion for the worldwide leader in fundraising enablement. Erica is responsible for the continued evolution and visual integrity of The Waymakers brand.
KASIM MORROW
- Creative Intern
biography
Kasim Morrow, a Fine Arts major at Columbia College of Art in Chicago, supports creative writing, design development, and social media needs for The Waymakers Change Group.