We diagnose the dis-ease in your organization and, with our research-based methodology, help you move from insight to action to impact.
You want a workplace that inspires better collaboration, more creativity, and increased contribution to support sustainable growth. But something is holding you back.
- Do you know what, specifically, is hindering contribution in your company?
- Do your leaders have strategies and tools to bring out the best in all people?
- Are your organizational norms or systems reinforcing invisibility, limiting growth, and compromising fair outcomes?
Let us help you.
We show you The Way to lead all people well, unlock greater employee contribution, and create a healthier workplace.

Our clients want a workplace that inspires more creativity, collaboration, and contribution to support sustainable business growth.
But they’re challenged by…
- Low awareness of the specific experiences that hinder employee contribution.
- Lack of alignment on what it takes to create inclusive workplace cultures that unlock contribution.
- Imbalanced power dynamics that reinforce invisibility, limit growth, and compromise equitable outcomes.
- Insufficient understanding or tools to bring out the best in all people.
- Too few cross-boundary relationships that could lead to genuine advocacy and sustainable belonging.

Sound familiar? We can help.
The Waymakers Change Group is a human-centered management consulting firm that supports mid-sized and large companies who seek to transform their employee experience and build capacity to lead all people well.
Our proprietary approach—grounded in behavioral research and decades of inclusive leadership expertise—challenges and equips leaders to unleash the potential of their teams, thereby promoting healthy workplace cultures and fueling sustainable businesses.
When our clients are open to change, they can:
- Gain actionable and intersectional insight on their employee experience
- Collaboratively imagine, map, and measure their path to a better workplace
- Equip leaders to lead all people well at scale
- Prepare employees to contribute successfully
- Curate connections that open doors to opportunity

Our Vision
Vibrant workplaces where all people can contribute fully, freely, and fairly.
Our Mission
To simplify and accelerate workplace fairness and inclusion through instructive insight, responsive solutions, and experiential leadership enablement.
Our Values
Care
We care about your business, your people, and your progress.
Creativity
We bring our best ideas to your most stubborn business challenges.Impact
We help you change in ways you can see, feel, and measure.Partnership
We show up for you with excellence. Always.
Integrity
We are honest, reliable, and fair.
The Way Methodology
Our proprietary methodology—which begins with a nuanced assessment, builds with customized learning and development, and is measured then refined—is The Way to workplace wellness. This proven approach equips leaders with the skills and confidence to ensure all people are seen, respected, valued, and protected in your workplace, which, in turn, unlocks employee contribution and improves your business outcomes.

The Four Talent Needs
Our research shows that although each employee has unique motivations and aspirations, all employees hold four basic workplace needs in common: to be seen, to be respected, to be valued, and to be protected. Yet, for various reasons, not all employees get these needs met to the same degree. Through experiential learning, practical tools, and talent systems integration, The Waymakers Change Group helps leaders better meet these four workplace needs for all people, which helps close the contribution gap and positively impact business outcomes.
VISIBILITY
acknowledges and represents all people, while considering their potential to positively impact business outcomes.
RESPECT
invites all people to contribute to business outcomes, and trusts and leverages those contributions.
VALUE
appreciates and rewards all people’s contributions to business outcomes, and provides equal opportunity to learn, grow, and advance.
PROTECTION
supports all people’s desire to contribute to business outcomes, and nurtures spaces that unleash and enable their contribution.

The Four Talent Needs
Our research shows that although each employee has unique motivations and aspirations, all employees hold four basic workplace needs in common: to be seen, to be respected, to be valued, and to be protected. Yet, for various reasons, not all employees get these needs met to the same degree. Through experiential learning, practical tools, and talent systems integration, The Waymakers Change Group helps leaders better meet these four workplace needs for all people, which helps close the contribution gap and positively impact business outcomes.
1. PROTECTION
supports all people’s desire to contribute to business outcomes, and nurtures spaces that unleash and enable their contribution.
2. VISIBILITY
acknowledges and represents all people, while considering Their potential topositively impact business outcomes.
3. VALUE
appreciates and rewards all people’s contributions to business outcomes, and provides equal opportunity to learn, grow, and advance.
4. RESPECT
invites all people to contribute to business outcomes, and trusts and leverages those contributions.


We Meet You Where You Are
The Way to workplace wellness isn’t easy, but it is simple. Let us help you choose the path that’s best for you.
Whether you want to…
- start small with our Employee Experience Diagnostic Tool to identify priority actions
- benefit from our proven learning and development solutions
- license our extensive library of content to scale internally
- or integrate The Way methodology in full…
We can help set you on a sustainable path to workplace wellness.
What We Do

Discover

Develop

Design

Facilitate

Coach
Team
Our Team

TARA JAYE FRANK
- Founder and CEO
biography
Tara Jaye Frank is a workplace culture strategist and inclusive leadership expert who has advised and educated thousands of Fortune 500 executives across multiple industries and large member organizations. Before founding The Waymakers Change Group, Tara spent twenty-one years at Hallmark, where she served in multiple executive roles, including Vice-President Creative Writing and Editorial, Vice-President Business Innovation, Vice-President Multicultural Strategy, and Corporate Culture Advisor to the President. Her recent book, The Waymakers: Clearing the Path to Workplace Equity with Competence and Confidence (GOLD Medal in Leadership, Axiom Business Book Awards 2022), is an invitation to all people with power and position to open doors, remove barriers, and facilitate opportunity for those who have been historically denied.

KIMBERLY Y. PRESTON
- Client Success Manager
biography
Kimberly Y. Preston, Client Success Manager, is a servant leader, brand builder, and diversity, equity, and inclusion (DEI) champion. She spent twenty-one years in corporate America as an award-winning account executive and marketing professional, and has led and influenced interdisciplinary teams to develop multi-million-dollar strategies and programs. Kimberly uses her gift for nurturing relationships and her passion for performance to turn ideas into action and ensure meaningful impact for our customers and their teams.

KAYLIN CRUZ
- Operations Administrator
biography
Kaylin Cruz is responsible for systems enablement and client relationship support. She holds a Bachelor of Arts in social work from Florida Atlantic University and is currently pursuing a master’s degree in social work from Florida State University. Kaylin is a passionate advocate for the empowerment and well-being of vulnerable populations.

TERESA BARNHILL
- Executive Consultant
biography
Teresa Barnhill, award-winning global equity strategist, is an experienced senior leader in marketing & advertising, technology, healthcare, and non-profits. She has successfully led product development, multicultural marketing, and diversity, equity, and inclusion efforts for organizations such as Hallmark Cards, Inc., DXC Technology, ECU Health, ALSAC/St. Jude Children’s Research Hospital, global advertising giant VMLY&R, and America’s Navy. Teresa blends her vast experience with a passion for leadership, distinguished communication skills, and an ability to genuinely relate across differences to the important work of The Waymakers Change Group.

FAY BALK
- Executive Consultant
biography
Fay Balk is an innovative human resources executive with a proven track record in leading, developing, and executing strategic alignment, organizational transformation, culture change, executive/leadership/team development, and talent management and development.
Before becoming a consultant, Fay worked at Hallmark for more than twenty-seven years where she held positions of increasing responsibility, most recently serving as vice president in charge of the Organization Effectiveness and Development Center of Excellence. In this role, she enhanced org-wide capability and business process alignment to ensure sustainability and marketplace competitiveness and consulted with the CEO and President to architect, design, and implement new corporate structures, including the definition of Hallmark-wide cultural expectations that transcended businesses and became the baseline for Hallmark’s employment brand. Prior to leaving Hallmark, she reimagined and implemented integrated HR, Communications and Technology experiences across the employment lifecycle.
Ms. Balk holds a BA in Psychology from the University of Michigan and a master’s degree in industrial & labor Relations from Cornell University. She has been a decade+ board member of Jewish Family Services of Kansas City and is a past President of the board. She also serves on the Board of Trustees for the Jewish Community Foundation of Greater Kansas City.

ANU MANDAPATI
- Executive Consultant
biography
Anu Mandapati is an award-winning global Diversity, Equity, and Inclusion (DEI), culture, and leadership development executive. She works at the intersection of leadership, relationships, well-being, and inclusion to coach executives and teams to navigate change, work across differences, amplify their impact, and shape a better future. Her leadership tips, tools, and strategies have been featured in various publications, including Forbes, Fortune, HR Daily Advisor, Inc., Money, and Yahoo.

NICOLE SMITH
- Executive Coach
biography
Nicole Smith is a Coaching Institute certified executive coach who has served in multiple leadership roles, including Chief Marketing Officer, where she was responsible for driving revenue and captivating audiences. She’s coached tech, sports, entertainment, non-profits, and government leaders, drawing from her rich twenty-five-year background in entertainment and sports marketing. NASCAR, MLB, and the WNBA benefited from her marketing expertise before she launched her coaching practice in 2017. Nicole holds degrees from UCLA (BA) and the University of Michigan (MBA).

MELISSA B. MCKENZIE
- Senior Consultant
biography
Melissa McKenzie spent more than twenty-five years in corporate spaces leading large, functionally diverse teams in the development of business-to-consumer (B2C) and business-to-business (B2B) products and services. Her gift for building trust and collaboration, along with her communications expertise, has made her a sought-after partner in the culture and leadership development space. Melissa is also the founder of WE GO International, a global nonprofit focused on cultivating leadership competencies and cultural interconnectedness.

JOHN C. FRANK
- Executive Advisor
biography
John Frank has spent twenty-five years guiding Fortune 50-1000 and Global 100 clients through transformational change, helping reinvent how they serve customers, partners, and employees. As a C-Suite executive, he provides strategic planning and execution, change management innovation, and both emotional and logistical intelligence to accelerate top-line revenue growth and bottom-line profitability. John’s industry experience includes high-tech/manufacturing, consumer business/retail, financial services, energy, public sector, biotech, healthcare, hospitality, aerospace and defense and telecom. He provides guidance on business strategy, operational excellence, and consulting best practices to The Waymakers Change Group.

AMINAH PERKINS
- Data and Analytics
biography
With a background in psychometrics, measurement, and evaluation, Aminah consults on the development and use of surveys and assessments as well as the evaluation of accountability systems. She provides a thoughtful and informed perspective on equitable methods for data collection, data interpretation, and data use. Aminah’s experience spans school districts, DEI consulting companies, evaluation firms, and policy institutes. Aminah earned her Ph.D. in Educational Studies and Measurement from Emory University, her M.A. in Educational Psychology from the University of Georgia, and her B.S. in Mathematics from Spelman College.

ERICA KEITH
- Lead Designer
biography
Erica Keith has deep creative experience in product and brand development, including consumer insight, trends research, graphic design, art direction, and creative strategy. She has leveraged her broad creative skill set in multiple industries ranging from consumer products to nonprofit to education, and most recently led diversity, equity, and inclusion for the worldwide leader in fundraising enablement. Erica is responsible for the continued evolution and visual integrity of The Waymakers brand.

KASIM MORROW
- Creative Intern
biography
Kasim Morrow, a Fine Arts major at Columbia College of Art in Chicago, supports creative writing, design development, and social media needs for The Waymakers Change Group.